Measurement
Measure More Than Impressions
Understand how gaming contributes to attention, engagement and brand impact.
The Framework
Illustrative structure — not real percentages.
Industry Research
Gaming's Impact on Brand Metrics
Independent, third-party research — not Voltxo campaign results.
Viewability, vs 67% in traditional media
Completion rate, vs 62% in traditional media
Ad acceptance vs traditional media
Engagement vs traditional media
Third-party industry research, not Voltxo campaign results. Source: Insider Intelligence & Tapjoy, “Modern Mobile Gamer: Personas”; Oracle Moat data.
Brand impact index
Ad Recall
index vs. 100 baseline
Brand Awareness
index vs. 100 baseline
Brand Likeability
index vs. 100 baseline
Purchase Intent
index vs. 100 baseline
Third-party industry research, not Voltxo campaign results. Index vs. a baseline of 100. Source: Gameloft for Brands, “Marketing ROI in Gaming,” March 2023.
Gaming Innovation. Enterprise-Grade Accountability.
Gaming innovation backed by verification, transparency and measurable standards.
Brand-Safe Environments
Campaign environments designed around brand-safe, human and viewable inventory.
Viewability
Media experiences engineered for meaningful visibility and attention.
Inventory Transparency
Visibility into where advertising is delivered.
Third-Party Measurement
Verification available through approved independent measurement partners.
Brand Impact Measurement
Support for independent brand-lift and campaign-effectiveness measurement.
Gaming shouldn’t stop at attention.
Turn it into action.
Reach players. Engage them inside gameplay. Continue the conversation across screens. Measure what happens next.