Ad Formats
Built to Be Played, Not Ignored
Engaging formats designed around the gaming experience, each suited to a different stage of attention and intent.
live demo, auto-cycling
Interstitial / Motion Interstitial
Full-screen brand experiences delivered naturally between
gameplay moments.
live demo, auto-cycling
Rewarded & Interactive Video
Opt-in or interactive video experiences that exchange value for
genuine player attention.
live demo, auto-cycling
Rich Media
Interactive creative layers that encourage exploration without
interrupting gameplay.
live demo, auto-cycling
Playable Media
Transform brand communication into a mini-game or interactive
experience.
live demo, auto-cycling
Native / Integrated Gaming Placements
Integrate the brand within relevant gameplay environments.
Subject to inventory and game environment availability.
Format Specifications
Objective, build, buying model and placement at a glance.
| Format | Objective | Build format | Buying models | Placement | Best for |
|---|---|---|---|---|---|
| Interstitial / Motion Interstitial | Fast, low-cost reach | Full-screen static | CPM, CPC | Native as part of the game / between levels / loading screen | Mass reach and recall |
| Rewarded / Interactive Video | High-attention brand story | Full-screen video, rewarded or not | CPM, CPC, CPVC | Between levels / when the player chooses a reward | Emotion and brand story |
| Rich Media | Engagement with product benefits | Interactive creative layer | CPM, CPC, CPVC | Between levels / at the end of the game | Product education |
| Playable Media | Drive brand affinity / consideration | Mini-game version of the ad | CPM, CPC | Between or after a level, as opt-in | Action and consideration |
Formats can be combined within a single campaign to build a connected sequence — from first attention through to a defined advertiser action.
Gaming shouldn’t stop at attention.
Turn it into action.
Reach players. Engage them inside gameplay. Continue the conversation across screens. Measure what happens next.